DIGITAL LIBRARY ARCHIVE
HOME > DIGITAL LIBRARY ARCHIVE
< Previous   List   Next >  
Web services Framework for Loyal Customer Management based on RFM Models in Internet Retailing
Full-text Download
Kwangho Park (The College of Economics & Business Administration, Hanyang University)
Vol. 8, No. 1, Page: 41 ~ 63
Keywords
Loyal Customer Management, Internet retailing, Web Services, Agent System
Abstract
In retail industry, it has been a major focus of marketing to identify and manage loyal customers effectively. Being established as a mature distribution channel, Internet retailing has launched various one-to-one marketing efforts and enjoyed much more fruitful outcome because it is founded on digitally enabled infrastructure. As more complicated and crowded transactions are expected, Internet retailing is in need of electronically available customer management services. This research presents architectural design of Web services for loyal customer management in Internet retailing. The fundamental models of the services are based on traditional RFM analysis. The Web services provide various agents that automate complicated loyal customer management tasks. beadily available Web services are expected to easily integrate into existing applications of any electronic retailers.
Show/Hide Detailed Information in Korean
인터넷 소매유통업의 RFM 모델 기반 충성고객관리를 위한 웹서비스(WeLCM) 프레임웍
박광호 (한양대학교 디지털경제경영대학 디지털경영학부)
Abstract
소매유통업에 있어 충성고객을 발견하고 효과적으로 관리하는 일은 마케팅 부서의 주요 관심사라고 할 수 있다. 최근 성숙된 유통 채널로 자리잡고 있는 인터넷 소매유통업도 다양한 마케팅 노력을 기울이고 있으며 그 성과가 기존 소매유통업 보다 클 것으로 기대하고 있는데 이는 인터넷 소매유통업이 기본적으로 디지털 기반 구조 하에 사업이 수행되기 때문이다. 그러나, 매출 규모가 확장됨에 따라 고객 관계가 보다 복잡해지고 거래 건수도 크게 확장되고 있는 인터넷 소매유통업은 전자적으로 이용 가능한 고객 관리 서비스를 필요로 하고 있다. 본 논문은 인터넷 소매유통업의 충성고객관리를 위한 웹서비스의 프레임웍 및 적용 사례를 제시하고 있다. 고객관리 웹서비스의 기본 모델은 전통적인 RFM분석에 기반을 두고 있는데 복잡한 충성고객관리 업무를 처리하는 에이전트를 제공한다. 인터넷 쇼핑몰이나 상점의 운영 시스템과 용이하게 통합될 수 있는 웹 서비스는 적은 비용으로 효과적인 고객 관리를 실현하는데 기여할 것으로 기대된다.
Cite this article
JIIS Style
Park, K., , "Web services Framework for Loyal Customer Management based on RFM Models in Internet Retailing", Journal of Intelligence and Information Systems, Vol. 8, No. 1 (2002), 41~63.

IEEE Style
Kwangho Park, "Web services Framework for Loyal Customer Management based on RFM Models in Internet Retailing", Journal of Intelligence and Information Systems, vol. 8, no. 1, pp. 41~63, 2002.

ACM Style
Park, K.,, 2002. Web services Framework for Loyal Customer Management based on RFM Models in Internet Retailing. Journal of Intelligence and Information Systems. 8, 1, 41--63.
Export Formats : BiBTeX, EndNote

Warning: include(/home/hosting_users/ev_jiisonline/www/admin/archive/advancedSearch.php) [function.include]: failed to open stream: No such file or directory in /home/hosting_users/ev_jiisonline/www/archive/detail.php on line 429

Warning: include() [function.include]: Failed opening '/home/hosting_users/ev_jiisonline/www/admin/archive/advancedSearch.php' for inclusion (include_path='.:/usr/local/php/lib/php') in /home/hosting_users/ev_jiisonline/www/archive/detail.php on line 429
@article{Park:JIIS:2002:127,
author = {Park, Kwangho},
title = {Web services Framework for Loyal Customer Management based on RFM Models in Internet Retailing},
journal = {Journal of Intelligence and Information Systems},
issue_date = {June 2002},
volume = {8},
number = {1},
month = Jun,
year = {2002},
issn = {2288-4866},
pages = {41--63},
url = {},
doi = {},
publisher = {Korea Intelligent Information System Society},
address = {Seoul, Republic of Korea},
keywords = { Loyal Customer Management, Internet retailing, Web Services and Agent System },
}
%0 Journal Article
%1 127
%A Kwangho Park
%T Web services Framework for Loyal Customer Management based on RFM Models in Internet Retailing
%J Journal of Intelligence and Information Systems
%@ 2288-4866
%V 8
%N 1
%P 41-63
%D 2002
%R
%I Korea Intelligent Information System Society