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Design and Evaluation of U-Publication: Tag-Embedded Publication System and Business Model
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A Rum Park (School of Business at Kyung Hee University)
Kyoung Jun Lee (School of Business at Kyung Hee University)
Vol. 14, No. 3, Page: 41 ~ 57
Keywords
U-Media, U-Commerce, Mobile RFID, NFC(Near-Field Communication)
Abstract
U-Publication, the Tag-Embedded publication, is one of U-Media. U-Media is defined as a media where human creates and consumes content through not only human cognitive and perceptual processes but also through the interactions between surrounding digital systems. U-Media provides information by generating, collecting, and attaching the content itself and the related information based on the interaction of the bio-systems incorporating digital information and devices embedded in humans, and surrounding objects including external digital devices. Using U-Publication, readers consume its content not only in offline but also online through a mobile RFID reader which touches and connects the URLs embedded in the RFID tags attached to it. Readers can consume the additional content though the hyperlinks attached to U-Publication and perform commercial activity as well as consumer the printed content. This paper defines the RFID-Tagged publication, proposes its related business models, and evaluates the alternative business models through a simulation study.
Show/Hide Detailed Information in Korean
U-Publication 시스템과 비즈니스 모델의 설계와 분석
박아름 (경희대학교 경영연구원)
이경전 (경희대학교 경영연구원)
Abstract
U-Publication은 독자가 기존의 출판물을 오프라인에서만 소비했던 것과는 달리, 여러 개의 자동인식태그가 부착되어 있어 자동인식태그 리더(reader)로 태그에 저장된 URL을 통해 온라인으로 접속할 수 있는 출판물을 말한다. U-Media를 기존의 미디어가 사람의 생체시스템에만 호소하는 것과 달리, 사람의 생체 시스템뿐만 아니라 사람에 내재되거나 사람이 가지고 있는 디지털 시스템에 호소하는 미디어라고 정의할 때(Lee & Ju 2007), U-Publication은 온라인과 오프라인이 Seamless하게 연결되어 양방향으로 정보가 이동할 수 있다는 측면에서 U-Media라고 할 수 있으며, 소비자들은 자동인식태그 부착 출판물의 인쇄된 컨텐트 뿐만 아니라 출판물에 부착된 태그의 링크를 통해서 추가적인 컨텐트를 소비할 수 있고 다양한 상거래를 할 수 있다. 이 논문은 U-Publication을 정의하고, 이를 기반으로 한 비즈니스 모델을 설계하고, 이 비즈니스 모델을 평가하는 과정을 시뮬레이션 방법에 의해 제시하고 있다.
Cite this article
JIIS Style
Park, A. R., and K. J. Lee, "Design and Evaluation of U-Publication: Tag-Embedded Publication System and Business Model", Journal of Intelligence and Information Systems, Vol. 14, No. 3 (2008), 41~57.

IEEE Style
A Rum Park, and Kyoung Jun Lee, "Design and Evaluation of U-Publication: Tag-Embedded Publication System and Business Model", Journal of Intelligence and Information Systems, vol. 14, no. 3, pp. 41~57, 2008.

ACM Style
Park, A. R., and Lee, K. J., 2008. Design and Evaluation of U-Publication: Tag-Embedded Publication System and Business Model. Journal of Intelligence and Information Systems. 14, 3, 41--57.
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@article{Park:JIIS:2008:336,
author = {Park, A Rum and Lee, Kyoung Jun},
title = {Design and Evaluation of U-Publication: Tag-Embedded Publication System and Business Model},
journal = {Journal of Intelligence and Information Systems},
issue_date = {September 2008},
volume = {14},
number = {3},
month = Sep,
year = {2008},
issn = {2288-4866},
pages = {41--57},
url = {},
doi = {},
publisher = {Korea Intelligent Information System Society},
address = {Seoul, Republic of Korea},
keywords = { U-Media, U-Commerce, Mobile RFID and NFC(Near-Field Communication) },
}
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%T Design and Evaluation of U-Publication: Tag-Embedded Publication System and Business Model
%J Journal of Intelligence and Information Systems
%@ 2288-4866
%V 14
%N 3
%P 41-57
%D 2008
%R
%I Korea Intelligent Information System Society