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Supply Contract Intelligence : The Impact of Stockout and Overstock Experiences Using System Dynamics Simulation Model
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Yonghwi Noh (School of Business Administration, Myongji University)
Donghyun Choi (Department of Management, Kansas State University)
Jin Sung Rha (Department of Management, University of Nebraska?Lincoln)
Yongkee Suh (Logisall Corporation)
Vol. 19, No. 2, Page: 21 ~ 38
10.13088/jiis.2013.19.2.021
Abstract
The purpose of this study is to investigate the influence of behavioral factors (buyer’s tendency to reflect stockout and overstock experiences in ordering decision) on the supply chain performance. This study employs system dynamics to examine the influence of these behavioral factors derived from the interview with several representatives of retailers in South Korea. The results show that different contract can bring different performance (total profit, seller’s profit, buyer’s profit, order quantity, sales quantity, overstock, and stockout). The results also suggest that these behavioral factors play a significantly influential role in the performance of supply contract. These results imply that supply contract should be established based on the analysis of behavioral factors of supply chain participants.
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공급사슬지능 : 시스템 다이나믹스를 이용한 재고 과부족 경험이 공급사슬에 미치는 영향 분석
노용휘 (명지대학교 경영학과)
최동현 (캔사스 주립대 경영학과)
나진성 (네브래스카 주립대 경영학과)
서용기 ((주) Logisall)
Keywords
공급계약, 재고부족, 재고초과, 바이백, 수익공유, 시뮬레이션, 시스템 다이나믹스
Abstract
본 연구는 재고 과부족 경험을 주문에 반영하고자 하는 구매자의 행동적 경향이 공급사슬의 성과에 미치는 영향에 대해 고찰하였다. 이를 위해 한국의 대표적인 소매점 몇 곳의 경영자와의 인터뷰 결과를 토대로 시스템 다이나믹스 시뮬레이션 기법을 사용하여 분석을 수행하였다. 공급사슬 전체 이익, 판매자 이익, 구매자 이익, 주문량, 판매량, 재고초과, 재고부족 등 다양한 공급사슬 성과 변수에 대한 분석 결과 서로 다른 공급 계약은 서로 다른 공급사슬의 성과를 가져왔다. 또한, 구매자의 행동적 요소는 공급계약의 성과에 중요한 영향을 미치고 있었다. 본 연구의 결과를 토대로 공급계약은 공급사슬 참여자들의 행동적 특성을 충분히 반영하여 수립되어야 함을 알 수 있다.
Cite this article
JIIS Style
Noh, Y., D. Choi, J. S. Rha, and Y. Suh, "Supply Contract Intelligence : The Impact of Stockout and Overstock Experiences Using System Dynamics Simulation Model", Journal of Intelligence and Information Systems, Vol. 19, No. 2 (2013), 21~38.

IEEE Style
Yonghwi Noh, Donghyun Choi, Jin Sung Rha, and Yongkee Suh, "Supply Contract Intelligence : The Impact of Stockout and Overstock Experiences Using System Dynamics Simulation Model", Journal of Intelligence and Information Systems, vol. 19, no. 2, pp. 21~38, 2013.

ACM Style
Noh, Y., Choi, D., Rha, J. S., and Suh, Y., 2013. Supply Contract Intelligence : The Impact of Stockout and Overstock Experiences Using System Dynamics Simulation Model. Journal of Intelligence and Information Systems. 19, 2, 21--38.
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@article{Noh:JIIS:2013:526,
author = {Noh, Yonghwi and Choi, Donghyun and Rha, Jin Sung and Suh, Yongkee},
title = {Supply Contract Intelligence : The Impact of Stockout and Overstock Experiences Using System Dynamics Simulation Model},
journal = {Journal of Intelligence and Information Systems},
issue_date = {June 2013},
volume = {19},
number = {2},
month = Jun,
year = {2013},
issn = {2288-4866},
pages = {21--38},
url = {http://dx.doi.org/10.13088/jiis.2013.19.2.021 },
doi = {10.13088/jiis.2013.19.2.021},
publisher = {Korea Intelligent Information System Society},
address = {Seoul, Republic of Korea},
}
%0 Journal Article
%1 526
%A Yonghwi Noh
%A Donghyun Choi
%A Jin Sung Rha
%A Yongkee Suh
%T Supply Contract Intelligence : The Impact of Stockout and Overstock Experiences Using System Dynamics Simulation Model
%J Journal of Intelligence and Information Systems
%@ 2288-4866
%V 19
%N 2
%P 21-38
%D 2013
%R 10.13088/jiis.2013.19.2.021
%I Korea Intelligent Information System Society